2015
BUSINESS
STUDIES
Full Marks:
100
Pass Marks:
30
Time: 3 hours
The figures
in the origin indicate full marks for the questions
Q. No. 1
carries a mark each 1
X 8 = 8
Q. No. 2-6
carry 2 marks each 2 X
5 = 10
Q. No. 7-11
carry 3 marks each 3 X 5
= 15
Q. No. 12-18
carry 5 marks each 5 X 7 =
35
Q. No. 19-22
carry 8 marks each 8 X 4 =
32
Total = 100
1.(a) At
which level business policy is farmed? 1
(b) Who
defined management as the art of getting things done through others? 1
(c) Which
principle of management promotes team spirit? 1
(d) Which
technique of scientific management does provide of eight specialist foremen
over workers? 1
(e) Name the
function by which managers build an organization through the recruitment,
selection and development of individual as capable employees. 1
(f) Which is
the most costly capital for a company? 1
(g) In which
year NSE came into existence? 1
(h) Which
marketing philosophy gives more importance to ‘Consumer Welfare ‘instead of
‘Consumer Satisfaction’? 1
2. Mention
two features of planning. 2
3. What do
you mean by organization structure? 2
4. Why
internal source of recruitment is considered to be economical? 2
5. Name four
elements of directing. 2
6. Write two
features of marketing. 2
7.State three
importance of controlling. 3
8. Discuss
the relationship between planning and controlling. 3
9. State in
brief the three decision involved in financial management. 3
10. Explain
any three responsibilities of a consumer to safeguard his interest. 3
Or
Why entrepreneurship is regarded as a creative
activity? 3
11. Explain
the role of consumer organization and NGO’s in protecting and promoting
consumer interest. 3
Outline three
basic forces of entrepreneurial motivation.
3
12. State
five leading functions of middle level management. 5
13.State five
leading techniques of scientific management. 5
14. How a
business is influenced by political and legal environment. 5
Or
How
globalization is affected business in India? 5
15. Discuss
five limitations of planning. 5
16. Explain
briefly the process of staffing. 5
Or
Distinguish
between recruitment and selection. 5
17. Define
financial market. Explain four functions of financial market. 5
Or
Explain five instruments of money
market. 5
18. Discuss
in brief the factors that are taken into consideration while taking decision on
pricing the product. 5
19. What is
divisional organizational structure? Outline three merits and demerits of such a
structure. 8
Or
Mention the
four steps in the process of organization. How centralization differs from decentralization?
8
20. Discuss
in detail eight fundamental principles of directing. 8
Or
Distinguish between formal and informal
communication. State three barriers to communication. 8
21. What are
the three aspects of financial planning? State two objectives and three importance
of financial planning. 8
Or
Distinguish
between fixed and working capital. Explain the factors that determine the amount
of fixed capital need. 8
22. Discuss
eight leading functional areas of marketing. 8
Or
What are the
elements of promotion mix? Discuss any two of them. 8
*****
