B.Com.: (CBCS)
Semester- I
CC103
BUSINESS ORGANISATION AND MANAGEMENT
(6 Credit)
Marks: 100
(Internal Assessment 20+ Term-end 80)
Lectures: 60 Tutorial: 5
Objective: The course aims to provide basic knowledge to the students about
the organisation and management of a business enterprise.
Contents
Unit 1
Foundation of
Indian Business ---12L+ 1T
Manufacturing and service sectors; Small and medium
enterprises; Problems and government policy. India’s experience of
liberalisation and globalisation. Technological innovations and skill
development. ‘Make in India’ Movement. Social responsibility and ethics.
Emerging opportunities in business; Franchising, Outsourcing, andE-commerce.-- Marks: 16
Unit
II
Business
Enterprises ---12L+ 1T
Forms of Business Organisation: Sole Proprietorship, Joint Hindu
Family Firm, Partnership firm, Joint Stock Company, Cooperative society;
Limited Liability Partnership; Choice of Form of Organisation. Government -
Business Interface; Rationale and Forms of Public Enterprises. International
Business. Multinational Corporations. --- Marks:
16
Unit
III
Management
and Organisation --- 12L + 1T
The Process of
Management: Planning; Decision-making; Strategy Formulation.
Organizing: Basic Considerations; Departmentation – Functional,
Project, Matrix and Network; Delegation and Decentalisation of Authority;
Groups and Teams. ---- Marks: 16
Unit
IV
Leadership,
Motivation and Control ---- 12L + 1T
Leadership: Concept and
Styles; Trait and Situational Theory of Leadership.
Motivation: Concept and Importance; Maslow Need Hierarchy Theory;
Herzberg Two Factors Theory. Communication: Process and Barriers; Control:
Concept and Process. ---- Marks: 16
Unit
V
Functional
Areas of Management ---- 12L + 1T
Marketing Management: Marketing Concept; Marketing Mix;
Product Life Cycle; Pricing Policies and Practices.
Financial
Management: Concept and Objectives; Sources of Funds – Equity Shares,
Debentures, Venture Capital and Lease Finance. Securities Market, Role of SEBI.
Human Resource Management: Concept and Functions; Basic Dynamics of
Employer – Employee Relations. --- Marks: 16
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