B.Com. (Hons.)
(CBCS) Semester – III
C 307
MANAGEMENT PRINCIPLES AND
APPLICATION
(6 Credit)
Lectures: 60 Tutorial 5
Full Marks: 100 (Internal
Assessment 20 + 80 End-Term)
Objective: The objective of
the course is to provide the student with an understanding of basic management
concepts, principles and practices.
Unit 1
Introduction
12 L + 1 T
a. Concept: Need for Study, Managerial Functions – An overview;
Co-ordination: Essence of Managership.
b. Evolution of the Management Thought, Classical Approach –
Taylor, Fayol, NeoClassical and Human Relations Approaches – Mayo, Hawthorne
Experiments, Behavioural Approach, Systems Approach, Contingency Approach –
Lawerence & Lorsch, MBO - Peter F. Drucker, Re-engineering - Hammer and
Champy, Michael Porter – Five-force analysis, Three generic strategies and
valuechain, analysis, Senge’s Learning Organisation, ‘Fortune at the Bottom of
the Pyramid’ – C.K. Prahalad. Marks: 16
Unit 2
Planning
12 L + 1 T
a. Types of Plan – An overview to highlight the differences
b. Strategic planning – Concept, process, Importance and
limitations
c. Environmental Analysis and diagnosis (Internal and external
environment) – Definition, Importance and Techniques (SWOT/TOWS/WOTS-UP, BCG
Matrix, Competitor Analysis), Business environment; Concept and Components.
d. Decision-making – concept, importance; Committee and Group
Decision-making, Process, Perfect rationality and bounded rationality,
Techniques (qualitative and quantitative, MIS, DSS) Marks: 16
Unit 3
Organising
12 L + 1 T
Concept and process of
organising – An overview, Span of management, Different types of authority
(line, staff and functional), Decentralisation, Delegation of authority Formal
and Informal Structure; Principles of Organising; Network Organisation
Structure. Marks:16
Unit 4
Staffing and Leading
12 L + 1 T
a. Staffing: Concept of staffing, staffing process
b. Motivation: Concept, Importance, extrinsic and intrinsic
motivation; Major Motivation theories - Maslow’s Need-Hierarchy Theory;
Hertzberg’s Two-factor Theory, Vroom’s Expectation Theory.
c. Leadership: Concept, Importance, Major theories of Leadership
(Likert’s scale theory, Blake and Mouten’s Managerial Grid theory, House’s Path
Goal theory, Fred Fielder’s
situational Leadership),
Transactional leadership, Transformational Leadership, Transforming Leadership.
d. Communication: Concept, purpose, process; Oral and written
communication; Formal and informal communication networks, Barriers to
communication, Overcoming barriers to communication. Marks:
16
Unit 5
Control
12 L + 1 T
a. Control: Concept, Process, Limitations, Principles of Effective
Control, Major Techniques of control - Ratio Analysis, ROI, Budgetary Control,
EVA, PERT/CPM.
b. Emerging issues in Management. Marks:
16
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