2017
BUSINESS STUDIES
Full Marks : 100
Pass Marks : 30
Time : Three hours
The figures in the margin indicate full marks for the
questions.
Q. No. 1 carries 1 mark each 1x8 = 8
Q. No. 2—6 carry 2 marks each 2x5 = 10
Q. Nov 7—11 carry 3 marks each 3x5 = 15
Q. No. 12—18 carry 5 marks each 5x7 = 35
Q. No. 19—22 carry 8 marks each 8x4 = 32
Total -100
1. Answer the following questions:
(a) Why is it said management principles are universal? 1
(b) How management is an intangible force? 1
(c) Name the concept which permits direct communication
between two employees working at the same level. 1
(d) Who wrote the book titled General and Industrial
Management published in the year 1949? 1
(e) What is the other name of long term investment
decision? 1
(f) In which year SEBI came into being? 1
(g) Give an example of speciality products. 1
(h) Under which source of recruitment employees get motivated? 1
2. How is planning a pervasive function? 2
3. State the authority of top management and freedom of
action under centralisation. 2
4. Explain job-rotation as a method of training. 2
5. Mention two non-financial incentives to promote
motivation. 2
6. State any one instrument of money market. 2
7. What do you mean by management by exception? 3
8. Outline three leading features of a good control
system. 3
9. Discuss three objectives of financial planning. 3
Or
State the three decisions involved in financial management.
10. What are the legal protection offered to consumers
under ‘The Consumers Protection Act’ 1986? 3
Or
Who is an entrepreneur? Mention the functions of an entrepreneur.
11. Explain any three rights ensured to consumers in
India. 3
Or
State the three basic needs for entrepreneurship in India
today.
12. Why Co-ordination is considered as the essence of management?
5
13. Explain the principle of Unity of Command and the
principle of Unity of Direction. 5
14. State the five key components of economic environment in India. 5
15. Discuss five features of planning. 5
Or
Mention five advantages of laying down procedure.
16. State five disadvantages of internal sources of
recruitment. 5
17. Outline five points of distinction between primary and
secondary capital market in India. 5
18. How can marketing be distinguished from selling? 5
19. What is functional organisation structure? State
three merits and demerits of such a structure. 2+3+3=8
Or
State four features of formal organisation and mention two advantages and two disadvantages of such organisation. 4+2+2=8
20. Discuss four barriers to communication and suggest
four measures to make communication effective. 4+4=8
Or
In between verbal and written communication which one would you prefer and why?
21. Elaborate the concept of working capital. Explain
five factors affecting the
working-capital requirement of a firm. 3+5=8
Or
State the objectives of financial management and discuss the role of finance manager in a corporate organisation. 4+4=8
22. What is marketing mix? Explain four leading elements of marketing mix. 2+6=8
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